Update: 21.11.2023
Last week: 45 week 2023 (06.11.2023 - 12.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 8 694 | 3.7% | 10.0% | 0.3 | 17 515 972 | 4.7% | 8.5% | 0.3 | 0.8% |
| MoM | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| YTD | 286 984 | 41.9% | 8.9% | 2.1 | 543 604 163 | 45.9% | 7.5% | 1.6 | 8.4% |
| MAT | 330 513 | 48.7% | 8.9% | 2.2 | 621 699 840 | 53.2% | 7.5% | 1.7 | 12.5% |
| BRAINMAX | |||||||||
| WoW | 1 212 | -0.6% | NA | NA | 4 228 500 | 0.3% | NA | NA | NA |
| MoM | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| YTD | 37 815 | 546.0% | NA | NA | 129 370 791 | 580.3% | NA | NA | NA |
| MAT | 42 148 | 620.0% | NA | NA | 143 123 002 | 652.6% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 16 421 | 1.8% | 47.0% | 0.3 | 50 881 516 | 0.2% | 40.4% | 0 | 1.0% |
| MoM | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| YTD | 769 442 | 31.4% | 44.8% | 3 | 2 371 345 537 | 38.4% | 39.8% | 3.9 | 22.7% |
| MAT | 861 000 | 36.2% | 44.8% | 3.3 | 2 637 557 902 | 42.4% | 39.8% | 4.3 | 26.1% |
| MODELAX-N | |||||||||
| WoW | 28 906 | 2.6% | 21.1% | 0.5 | 10 006 936 | 2.2% | 11.5% | 0.1 | -0.1% |
| MoM | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| YTD | 1 004 060 | 288.7% | 18.9% | 13.4 | 322 386 297 | 267.8% | 10.5% | 7.4 | 12.2% |
| MAT | 1 107 159 | 328.7% | 18.2% | 13.5 | 357 165 904 | 307.4% | 10.2% | 7.5 | 11.0% |
| REDUXIN | |||||||||
| WoW | 10 582 | -2.1% | 30.3% | -1 | 52 114 498 | -0.5% | 41.4% | -0.3 | 1.0% |
| MoM | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| YTD | 569 253 | 6.4% | 33.2% | -5.1 | 2 523 229 546 | 9.3% | 42.3% | -6 | 22.7% |
| MAT | 636 417 | 8.3% | 33.1% | -5.4 | 2 789 113 936 | 9.1% | 42.1% | -6.9 | 26.1% |
| REDUXIN FORTE | |||||||||
| WoW | 3 225 | 0.3% | 9.2% | -0.1 | 12 931 985 | -0.2% | 10.3% | -0.1 | 1.0% |
| MoM | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
| YTD | 145 566 | 44.0% | 8.5% | 1.3 | 565 779 935 | 47.6% | 9.5% | 1.5 | 22.7% |
| MAT | 163 155 | 48.7% | 8.5% | 1.3 | 632 647 265 | 53.0% | 9.6% | 1.6 | 26.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 286 984 | 41.9% | 8.9% | 2.1 | 543 604 163 | 45.9% | 7.5% | 1.6 | 8.4% |
| BRAINMAX | 37 815 | 546.0% | NA | NA | 129 370 791 | 580.3% | NA | NA | NA |
| GOLDLINE PLUS | 769 442 | 31.4% | 44.8% | 3 | 2 371 345 537 | 38.4% | 39.8% | 3.9 | 22.7% |
| MODELAX-N | 1 004 060 | 288.7% | 18.9% | 13.4 | 322 386 297 | 267.8% | 10.5% | 7.4 | 12.2% |
| REDUXIN CAPS | 569 253 | 6.4% | 33.2% | -5.1 | 2 523 229 546 | 9.3% | 42.3% | -6 | 22.7% |
| REDUXIN FORTE | 145 566 | 44.0% | 8.5% | 1.3 | 565 779 935 | 47.6% | 9.5% | 1.5 | 22.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 330 513 | 48.7% | 8.9% | 2.2 | 621 699 840 | 53.2% | 7.5% | 1.7 | 12.5% |
| BRAINMAX | 42 148 | 620.0% | NA | NA | 143 123 002 | 652.6% | NA | NA | NA |
| GOLDLINE PLUS | 861 000 | 36.2% | 44.8% | 3.3 | 2 637 557 902 | 42.4% | 39.8% | 4.3 | 26.1% |
| MODELAX-N | 1 107 159 | 328.7% | 18.2% | 13.5 | 357 165 904 | 307.4% | 10.2% | 7.5 | 11.0% |
| REDUXIN CAPS | 636 417 | 8.3% | 33.1% | -5.4 | 2 789 113 936 | 9.1% | 42.1% | -6.9 | 26.1% |
| REDUXIN FORTE | 163 155 | 48.7% | 8.5% | 1.3 | 632 647 265 | 53.0% | 9.6% | 1.6 | 26.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 8 694 | 3.7% | 10.0% | 0.3 | 17 515 972 | 4.7% | 8.5% | 0.3 | 0.8% |
| BRAINMAX | 1 212 | -0.6% | NA | NA | 4 228 500 | 0.3% | NA | NA | NA |
| GOLDLINE PLUS | 16 421 | 1.8% | 47.0% | 0.3 | 50 881 516 | 0.2% | 40.4% | 0 | 1.0% |
| MODELAX-N | 28 906 | 2.6% | 21.1% | 0.5 | 10 006 936 | 2.2% | 11.5% | 0.1 | -0.1% |
| REDUXIN CAPS | 10 582 | -2.1% | 30.3% | -1 | 52 114 498 | -0.5% | 41.4% | -0.3 | 1.0% |
| REDUXIN FORTE | 3 225 | 0.3% | 9.2% | -0.1 | 12 931 985 | -0.2% | 10.3% | -0.1 | 1.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| BRAINMAX | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| GOLDLINE PLUS | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| MODELAX-N | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| REDUXIN CAPS | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| REDUXIN FORTE | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs